Alden

Alden 鞋業公司於1884年由Charles H. Alden 於美國東岸麻州一手成立,堪稱美國鞋履歷史中的一頁傳奇。

創立時間稍晚於工業革命的Alden受惠於全球技術的改革,因此在生產效率上得以有更多突破,也因而逐漸在市場上建立起名聲。由於對品質和定位的堅持,讓Alden在創立50年後遭逢美國經濟大蕭條的艱困環境,也依然屹立不搖。當時許多鞋業公司都轉型選擇廉價的大眾市場,但Alden反而堅持走高端路線,以及提供專業的醫療用鞋服務,使得Alden在這段嚴峻的時期聲勢飛速成長。

Alden經典款式

在品牌誕生一個世紀的漫長歲月中,Alden不僅以哥多華馬臀皮(Shell Cordovan Leather)聞名全球,更締造了不少經典,像是首創的Tassel Moccasin是常春藤學生的必備鞋款;Alden的工作靴Work Boots也因為電影《印第安納瓊斯》的加持,而有了「Indy Boots」的別稱;此外,時尚型男David Beckham也獨鍾於Alden旗下Chukka Boots的魅力。

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