Brift H

Yuya Hasegawa's career began at Tokyo's Shinagawa Station. He is now the king of shoe polishers, but he was once criticized by customers for not maintaining his shoes well. After he made up his mind to hone his shoe polish skills, he did it at all costs. He purchased dozens of pairs of second-hand leather shoes, boiled or roasted them, experimented repeatedly, and tried his best to use maintenance techniques to restore them. Through such high-risk local steelmaking, Mr. Hasegawa also learned many unique maintenance methods.

In 2008, he cooperated with a cosmetics company to develop pure natural leather shoe care products, created his own leather shoe care brand Brift H, and set up Japan's first shoe shine bar to provide shoe care services with an elegant and handsome attitude, trying to turn the past around. People have negative stereotypes about shoe shiners.